Search Engine Optimization – An Introduction

Search Engine Optimization is no longer a topic which is hidden from a normal internet user. It’s rather the happening topic nowadays. Wikipedia states that “SEO is the process improving the visibility of a website in Search Engines through paid and organic medium”.

There are two factors of Search Engine Optimization:
On-Page Factor:
This is one way of optimizing any site. One can define it as a technical as well as a technical one. It’s start with choosing a right domain to the reliable hosts. There are several other parameters like:

• Analyze & understand the purpose of website.
• Choose the Right Domain Name.
• Pick a Reliable Host.
• Define & Focus On Your Target Audience.
• Choose Specific Keyword Phrases.
• Consider your Page Size & Design Layout.
• Keyword Placement, Density and Keyword Proximity.
• Name your filenames with a keyword & make use of alt text for images.
• Create a Descriptive Page Title
• Format your Meta Tags
• Validate your HTML & Check for Broken Links or Missing Images.
• Understand the Importance of “Site Stickiness”.
• Develop your Link Popularity.
• Monitor your Website Activity.
• Avoid Elements which hinder Search ability.
• Develop a Site Theme.

Etc. comes in On-Page factor.
Off- Page Factor:
This is another way of optimizing a website. In this particular process the whole link building process comes. Some of them are:

Directory Submissions
Local Submissions
Blog Posting and Commenting
Forums Participation and Commenting
Etc.
This just the basics to represent Professional SEO Services . Advance SEO shows some different aspects to rank on Search Engines.